For courses in international business.
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
Maps
Preface
Acknowledgments
About the Authors
PART. 1 The World's Marketplaces
Chapter 1 An Overview of International Business
Chapter 2 Global Marketplaces and Business Centers
Chapter 3 Legal, Technological, and Political Environments
Chapter 4 The Role of Culture
Chapter 5 Ethics and Social Responsibility in International Business
PART. 2 The International Environment
Chapter 6 International Trade and Investment
Chapter 7 The International Monetary System and the Balance of Payments
Chapter 8 Foreign Exchange and International Financial Markets
Chapter 9 Formulation of National Trade Policies
Chapter 10 International Cooperation Among Nations
PART. 3 Managing International Business
Chapter 11 Interantional Strategic Management
Chapter 12 Strategies for Analyzing and Entering Foreign Markets
Chapter 13 International Organization Design and Control
Chapter 14 Leadership and Employee Behavior in International
Chapter 15 Leadership and Employee Behavior in International Business
PART. 4 Managing Interantional Business Operations
Chapter 16 International Marketing
Chapter 17 International Operations Management
Chapter 18 International Financial Management
Chapter 19 International Human Resource Management and Labor Relations
Glossary
Name Index
Company Index
Subject Index
