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Planning and Management of
Meetings, Expositions, Events and Conventions
¿ª/ÀúÀÚ George G. Fenich
ISBN 9781292071749
ÆÇÇü 217 * 277
ÆäÀÌÁö 240
Á¤°¡ 45,000 ¿ø
 
Current, concise, and insightful-a modern guide to planning successful events

Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.