The economic concepts presented in Managerial Economics show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model - a process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.
PART 1: OVERVIEW OF MANAGERIAL ECONOMICS 1. Nature and Scope of Managerial Economics 2. Economic Optimization 3. Demand and Supply PART 2: DEMAND ANALYSIS AND ESTIMATION 4. Demand Analysis 5. Demand Estimation 6. Forecasting PART 3: PRODUCTION AND COMPETITIVE MARKETS 7. Production Analysis and Compensation Policy 8. Cost Analysis and Estimation 9. Linear Programming 10. Competitive Markets 11. Performance and Strategy in Competitive Markets PART 4: IMPERFECT COMPETITION 12. Monopoly and Monopsony 13. Monopolistic Competition and Oligopoly 14. Game Theory and Competitive Strategy 15. Pricing Practices PART 5: LONG-TERM INVESTMENT DECISIONS 16. Risk Analysis 17. Capital Budgeting 18. Organization Structure and Corporate Governance 19. Government in the Market Economy Appendix A: Compounding and the Time Value of Money Appendix B: Interest Factor Tables Appendix C: Statistical Tables Selected Figures for End of Chapter Problems Index
